One Billion Disabled People Just Hit The Business Radar
Oh wait, that was in Canada, which has a large-scale public campaign promoting accessibility and full inclusion of people with disabilities called Everyone Everywhere. The movement was founded by athlete Rick Hansen and their mission statement reads, “We’re going to rally an entire nation and we won’t stop until everyone can go everywhere.” The campaign’s stated goal is to maximize the potential for everyone to have physical freedom and opportunities.
This is a wake-up call to American businesses: Serving the disability community is not only the right thing to do, but it is an opportunity far too big to miss. One annual report from Return on Investment compares the emerging market of people with disabilities to the size of China. That’s an estimated 1.3 billion people with disabilities, many of them Baby Boomers who control a larger share of wealth than any previous generation. . .