Nielsen Report Shows Black Women Are Major Trendsetters Who Influence Mainstream Culture

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Global performance management company Nielsen released its seventh annual Diverse Intelligence Series report today and you should definitely read it. The "African American Women: Our Science, Her Magic" report paints black women as trendsetters, brand loyalists and early adopters who care about projecting a positive image.

Nielsen unveiled the report, "African American Women: Our Science, Her Magic," during the 47th Legislative Conference alongside host Congresswoman Maxine Waters and the Congressional Black Caucus Foundation at the 2017 Congressional Black Caucus conference . . .

For the full article by the blavity team, follow the link below to blavity.com.