Nielsen Report Shows Black Women Are Major Trendsetters Who Influence Mainstream Culture


Global performance management company Nielsen released its seventh annual Diverse Intelligence Series report today and you should definitely read it. The "African American Women: Our Science, Her Magic" report paints black women as trendsetters, brand loyalists and early adopters who care about projecting a positive image.

Nielsen unveiled the report, "African American Women: Our Science, Her Magic," during the 47th Legislative Conference alongside host Congresswoman Maxine Waters and the Congressional Black Caucus Foundation at the 2017 Congressional Black Caucus conference . . .

For the full article by the blavity team, follow the link below to