A Quinceañera Adds Voter Registration to Her Celebration to Boost Latino Voting

Aleida Ramos is lifted in the air by the chamberlains of her court of honor while celebrating her quinceañera with family and friends in Houston. During a short speech, Ramos encouraged those eligible to register to vote at a "Poder Quince" station set up near the event hall's front door.Loren Elliott / for NBC News

Aleida Ramos is lifted in the air by the chamberlains of her court of honor while celebrating her quinceañera with family and friends in Houston. During a short speech, Ramos encouraged those eligible to register to vote at a "Poder Quince" station set up near the event hall's front door.Loren Elliott / for NBC News

HOUSTON — For a few moments, Aleida Ramos, wearing her rose-colored tiara, coral dress with the scalloped bell skirt and cowgirl boots, floated above family and friends, uplifted by tradition, community and family.

It was Aleida's quinceañera — her 15th birthday celebration — and at this moment, the men and boys had lifted her straight up as her guests applauded, a high point in a day dedicated to her.

But even though she had permission to soak up all the attention, she dedicated a part of the event to a bigger cause. In the entry of the family-owned event hall where her party was being held, Aleida had made room for the Latino youth advocacy group Jolt Initiative so it could register her mostly Hispanic guests to vote.

Slipped between the speeches of thanks to family and friends and the dances with her uncles, Aleida and her father spent a few minutes urging their guests to register to vote.