A Fast-Growing East L.A. Tortilla Business Started With Two High School Friends
Chances are you’ve had supermarket corn tortillas, the thick, bland, chalky discs that Rick Ortega calls “hot dog tortillas.”
Ortega, along with business partner Omar Ahmed, runs Kernel of Truth, a Los Angeles company that makes tortillas almost unrecognizable in taste from those mass-retail bulk versions.
The two are pushing back against a tortilla-making process that became industrialized in the 20th century, particularly through the domination of Maseca, a producer of dehydrated tortilla flour . . .