Huggies Uses Black Father and Daughter in Its Packaging for The First Time

(Picture: Joe Flowers Jnr/Facebook)

(Picture: Joe Flowers Jnr/Facebook)

Nappy bran brand Huggies has released a new line of diapers that features a black family in its packaging.

The move is said to be the ‘first in history’ as the company has exclusively shown white babies and parents in its advertising in the past.

In a Facebook post, dad Joe Flowers Jr from Chicago, Illinois, U.S, applauded the brand for its new diversity. He wrote: ‘Huggies went and put a black father on the package of their diapers. This is a first in history, look how far we’ve come. I’m about to buy these for no reason whatsoever.’


Read more by Faima Bakar at Metro