My Journey with Keratin Treatments

My journey with Keratin Treatments began about 10 years ago when permanent

straightening was what everyone with unruly hair wanted, and I was immersed in that service. It took 6-7hrs, was very expensive and clients would come in every 10-12 weeks to get retouches since their 2 inch roots were untamed and the rest

of their hair was perfectly straight. 

Photo credit: Mallory Thomas

Photo credit: Mallory Thomas

I remember sitting in the salon and reading an article about something new on

the market that would supposedly smooth the hair, create shine and not

completely remove the curl, and I was instantly intrigued. This new service took a

third of the time and was less than half the price of the permanent straightening. I

knew people would be excited about this, and six months later the Keratin

Treatment was introduced. 

Like anything new, there was a learning curve- both the stylist and client had to

learn something new because their hair wasn’t perfectly straight, it was smooth, it

was shiny, AND it was easy to style. Since the innovation of the Keratin

Treatment I have only performed this service on my clients. The Keratin

Treatment allows more versatility and is much less harsh on your hair as well as

your health. When these smoothing treatments were first introduced, they

contained harsh ingredients- and now, fast forward to 2019, they are much better

formulated with natural ingredients. 

Photo credit: Mallory Thomas

Photo credit: Mallory Thomas

After the birth of my first child, I was introduced to organic color by a long time

hairstylist, friend and mentor. She suggested I learn more about the numerous

benefits of organic color, after I took a few classes and learned how to correctly

use the products, I was sold, it’s been 5 years and I’ve never looked back. I’m a

risk taker- and switching from everything I knew and used before to all organic

products has worked out better than I would’ve imagined, for my business, my

health and the health of my clients. 

Photo credit: Mallory Thomas

Photo credit: Mallory Thomas


What I have found to be the biggest blessing along this wonderful journey is

definitely the relationships with my clients. I have been trusted by so many

people, and shared in their hair journey as well as their life journey. I have

experienced so many smiles and been able to offer my shoulder to cry on when

needed. I have the gift of giving and receiving in my daily life and my work is an

additional avenue, which makes that possible. 


I offer two different types of smoothing treatments. The word “smooth” refers to

how the each service affects the outer layer of hair, known as the cuticle layer. 

Keratin Complex Treatment 

Keratin is a type of protein that is found your hair, skin and nails. What a Keratin

Treatment does is to put the keratin protein back into the hair, which smooths

down the cells in the cuticle, and gives the hair that shiny, bouncy result we all


Not all hair- curly or straight can be treated the same. Curly or overly coarse

straight hair can have an uneven distribution of keratin, which can result in frizzy,

unruly hair. For this client, a Keratin Treatment would create ease in styling with

a smoother, shiny more manageable head of hair.


IncaGlow is a non-keratin, all natural organic smoothing treatment that uses 11

organic amino acids to fight frizz and provide smooth hair with radiant shine. 

Both options I offer are 100% formaldehyde free and are beneficial for all hair

types. A consultation is always a good idea to determine which option fits best for

your hair. 


Since I grew up in a diverse community, I have always been of the mindset that

everyone is included. I don’t like being labeled or limited into any single category,

so I made a commitment to myself at the start of my career in beauty to know all I

can to service whomever sits in my chair. I love a challenge so any opportunity I

can have to learn about others and grow as an artist I am all about it. I have

chosen to specialize in certain areas because I find it allows me to focus more

closely on what I love vs spreading myself too thin trying to know everything. 


My best advice for new clients is to be realistic with their hair goals. Magic

doesn’t often happen overnight, it’s a relationship like anything else. Find

someone you trust to take the journey with, and remember communication and

collaboration are essential, on both ends. 


Early in my career as a MAC Artist, my trainer told me “The beauty is in the

process, so appreciate that process.” This is something I often remind myself of

when things don’t seem to be “working,” when things aren’t happening in MY


The thing I love most about beauty, inner and outer- is that it’s an evolution, and

that is the process. 



Mallory 818.974.1672