Meet Kairi, The First Gerber Baby of Hmong Descent
In 1931, Gerber began using a charcoal drawing of a little girl named Ann Turner Cook as its logo, and for most of the company’s history its ubiquitous baby food has been linked to the smiling White baby girl.
That homogenous branding began to change in 2010, when Gerber—a subsidiary of massive conglomerate Nestlé—recognized that changing racial demographics in the United States might require new marketing tactics. As a result, Gerber began choosing one “spokesbaby” each year to appear in a series of ads, expanding the rainbow of ethnicities associated with the brand. In 2018, an adorable baby boy named Lucas made history as the first Gerber baby contest winner with Down syndrome.