CLEARWATER (CBSMiami/WTSP) — A St. Petersburg model with Down syndrome is seeing his dreams come true after a Florida-based company rolled out a new ad campaign where he is featured front and center.
Surf Style, a company based out of Hollywood, Fla. released its new campaign featuring Ethan Holt, 16, on its website and social media. The campaign was made possible in part by professional photographer Jessica McKnight, who captured the photos of Holt on Clearwater Beach.
“At Surf Style, we believe in the importance of representation, diversity, and inclusion,” Tara Malinasky, marketing manager at Surf Style, said in a statement. “We strive to create an atmosphere of inclusion in all of our stores. We hope this sets an example for other brands to feature those with disabilities in their marketing efforts, as well.”
Help Us Gather (HUG), a Clearwater-based nonprofit, has been an advocate for inclusion during the jumpstart of Holt’s modeling career.