One terrible day in November 2000, Julie Wainwright’s husband asked her for a divorce. That same day, Wainwright, then the CEO of Pets.com, determined she would have to shut down the company. She had led the e-commerce business through its meteoric rise and IPO, and now it was crashing . . .
Between the demise of Pets.com and her divorce, “it was just a dark cloud descended,” she says. For a while Wainwright didn’t do much besides paint and work out. She took a job working in venture capital and fielded a number of lame (by her own account) CEO job offers. But she wasn’t inspired.
After several years Wainwright realized that her situation wasn’t going to improve unless she took action. . .